Lead Gen Case Study for Payment Operations Platform, BridgerPay + Infinite

160+ Hot Leads and Game-Changing Partnershipsin Just 6 Monthsfor a Leading Payment Operations Platform

3.52%

Lead Rate

$62

Cost per Lead

Overview:

BridgerPay, the world’s first Payment Operations Platform, is transforming how businesses handle payment flows. Despite its innovative technology and strong market position, BridgerPay needed to expand its reach and connect with the right decision-makers in the eCommerce, gaming, travel, and flight industries. However, traditional outreach methods weren’t delivering the engagement needed to convert high-value prospects into business opportunities.

To accelerate growth, BridgerPay needed a lead generation strategy that would:

Breakthrough industry saturation and capture the attention of key decision-makers.

Engage executives actively seeking to optimize their payment operations.

Generate qualified leads that would drive long-term business partnerships.

The Challenge

BridgerPay had the technology and vision to revolutionize payment operations, but key challenges hindered its growth CyVers faced several roadblocks:

CyVers faced several roadblocks:

Market Awareness Gap – Despite its strong solution, many potential clients were unaware of how BridgerPay could solve their payment challenges.

Overcoming Decision-Maker Barriers – Engaging senior executives required a highly tailored approach to communicate BridgerPay’s value proposition effectively.

Consistent Lead Generation – Traditional methods weren’t delivering a steady stream of high-quality leads, making it difficult to scale outreach efforts.

The Solution

Infinite designed a multi-channel, hyper-targeted lead generation campaign tailored to BridgerPay’s needs. By leveraging data-driven insights and strategic messaging, we positioned BridgerPay as the go-to solution for businesses looking to streamline and scale their payment operations.

The impact was immediate. Within weeks, BridgerPay was securing meetings with key decision-makers worldwide, leading to valuable partnerships and business expansion opportunities.

Our strategy included:

Strategic Market Expansion: We connected BridgerPay with decision-makers from leading eCommerce, gaming, travel, and flight companies spanning North America, Europe, Asia, and Australia, ensuring global business growth.

Tailored Communication: We developed persuasive, industry-specific messaging that resonated with payment decision-makers, showcasing BridgerPay’s ability to optimize transactions and expand market opportunities.

Omnichannel Approach: We leveraged LinkedIn, targeted email campaigns, and industry events to engage decision-makers through multiple touchpoints, increasing response rates and brand visibility.

Pipeline Optimization: We filtered and delivered only high-intent, sales-ready prospects, allowing BridgerPay’s team to focus on closing deals with the most promising leads.

“We had tried numerous solutions and worked with different agencies, but none delivered the results we needed until we partnered with Infinite. Thanks to their strategic approach and precise targeting, we finally broke through the noise, engaged with the right companies, and unlocked new business opportunities like never before.”

Yael Clovyn, CMO, BridgerPay

Results & Impact

Over 6 months, Infinite’s strategic lead generation approach helped BridgerPay expand its global reach, enhance brand visibility, and engage with high-value prospects across multiple industries.