Lead Gen Case Study for GenAI Evaluation Platform, RagMetrics + Infinite

171 Hot Leads,15 Closed Deals,and Strategic AI Partnerships in Just 3 Months!

7.58%

Lead Rate

$30

Cost per Lead

Overview:

RagMetrics is a next-generation GenAI evaluation platform built for AI professionals, AI SaaS companies, and enterprise product teams that need reliable, trustworthy AI systems.

The platform evaluates and scores every generative AI output against 200+ content and context criteria, including hallucination risk, factual accuracy, retrieval grounding, structure, and domain alignment. Instead of relying on subjective testing, RagMetrics enables continuous, data-driven AI quality assurance.

Unlike tools that focus only on infrastructure or performance monitoring, RagMetrics operates at the application layer, scoring, explaining, and tracing every model output. The platform supports all major LLMs, including ChatGPT, Google Gemini, and Claude, as well as custom models, with flexible deployment across SaaS, private cloud, and on-prem environments.

To scale adoption and partnerships, RagMetrics needed direct access to:

Enterprise companies deploying GenAI in production

Advanced AI tech startups

AI consulting firms and system integrators building GenAI solutions

That’s where Infinite stepped in.

The Challenge

RagMetrics had a strong technical product and clear differentiation, but scaling commercial traction in the crowded AI ecosystem presented several challenges:

CyVers faced several roadblocks:

Reaching enterprise decision-makers - AI leaders, product owners, and platform teams inside enterprises are hard to access and heavily targeted.

Educating the market without overselling - GenAI evaluation is mission-critical, but nuanced messaging had to be precise, credible, and technically fluent.

Building partnerships, not just leads - System integrators and AI consultancies require trust and long-term alignment, not transactional outreach.

The Solution

For RagMetrics, Infinite designed an outreach system tailored to how AI teams, enterprises, and integrators actually evaluate new GenAI infrastructure. The focus wasn’t volume, it was relevance, technical credibility, and commercial intent.

Instead of positioning RagMetrics as another AI tool, the strategy framed it as a critical quality layer for GenAI systems already running, or about to reach production.

Targeting the AI Ecosystem That Buys and Builds: We mapped and engaged enterprise AI leaders, GenAI startups, AI consulting firms, and system integrators across the U.S., Europe, and key innovation hubs, prioritizing teams responsible for production, governance, and deployment.

Messaging Built for Technical Decision-Makers: Conversations centered on real production challenges: hallucination risk, evaluation blind spots, auditability, and trust. The messaging spoke the language of AI builders, precise, practical, and outcome-driven.

Conversation-Led Outreach, Not Sales Sequences: LinkedIn engagement and follow-ups were structured as peer-level discussions around GenAI quality, not pitch decks, encouraging curiosity, dialogue, and alignment.

Sales-Ready Lead Qualification: Leads were filtered early for enterprise use cases, proof-of-concept readiness, and partnership potential, ensuring RagMetrics only invested time where real traction was possible.

“Tom, you succeeded where others couldn’t. We tested almost every tool and approach on the market, yet you were the only one who consistently generated real meetings, and more importantly, real customers and partners. Tom is a rare marketer. I’ve worked with many teams across the U.S. and globally, and I’ve never seen anyone deliver this level of execution and results.”

Olivier Cohen, Founder & CEO

Results & Impact

171 Hot Leads, 15 Closed Deals, and Strategic AI Partnerships in 3 Months!

2,253

Prospects Reached

Strong visibility among enterprise AI teams and GenAI builders.

42%

Connection Rate

Exceptional engagement with senior AI, product, and engineering leaders.

28%

Response Rate (from the connections)

High-intent conversations driven by technical relevance.

55%

Conversion to Meetings

More than half of engaged prospects moved directly into sales-ready discussions.

171 Sales-Ready Meetings Generated

A powerful pipeline of enterprise customers, AI startups, and partners.

In just 3 months, Infinite helped RagMetrics move from targeted outreach to real commercial traction, closing 15 deals, forming strong AI consulting and system integrator partnerships, and positioning RagMetrics as a critical layer in modern GenAI production stacks.