ToBe + Infinite

How Infinite Helped ToBe Complete a Series A Round During a Market Downturn inOnly 3.5 Months!

 5.61%
Lead Rate
 $24
Cost per Lead

Overview:

ToBe’s mission is simple but critical: to free honeybees, beekeepers, and the environment from the destructive effects of the varroa mite, a parasite responsible for massive hive losses worldwide. They developed the world’s first Automated Varroa-Control Solution, bringing advanced technology to an ancient craft and restoring the economic sustainability of beekeeping.

When ToBe approached Infinite, they had a revolutionary product but faced a tough challenge: raising funds in one of the most difficult fundraising climates in recent memory.

They needed a strategic partner who could:

Help investors quickly understand the depth and impact of the solution.

Spark real conversations with angels and family offices.

Deliver a consistent stream of qualified leads with serious intent.

That’s where Infinite stepped in.

The Challenge

ToBe was attempting to complete a fundraising round during a period when the startup and high-tech industries were facing major investor skepticism. Many VCs, angels, and family offices were freezing or reducing allocations. For a young startup with a specialized agricultural tech solution, the odds were even steeper. What ToBe needed was not just introductions; they needed a high-performance investor outreach engine that would:

CyVers faced several roadblocks:

Communicate the product's relevance and potential ROI clearly
Target the right types of investors with a mission-aligned profile
Deliver results quickly to maintain momentum in their round

The Solution

Infinite designed and executed a data-driven, multi-channel investor outreach strategy focused on ToBe’s core value proposition. We combined high-precision targeting with compelling storytelling to spark investor interest, even in a slow market. 

The leads started flowing in after the first few days and the results continued to improve over time.

Investor Mapping: We built a curated audience of angels and family offices aligned with AgTech, sustainability, and climate innovation.

Tailored Messaging: Crafted outreach sequences that clearly positioned ToBe’s innovation as a timely, scalable, and purpose-driven investment.

LinkedIn and Email Outreach: We activated both platforms to ensure maximum visibility, reach, and engagement.

Investor-Qualified Conversations: We connected ToBe only with serious investors ready to move forward.

“We came to Infinite at a time when raising money felt nearly impossible. Within days, they had us speaking with serious investors who truly understood our mission. Their strategy and execution were a game changer. We couldn’t have closed the round without them.”
Eric Joely, CEO, ToBe

Results & Impact

In just 3.5 months, Infinite helped ToBe complete its round with:
4,408
investors reached
Targeted family offices, angels, and relevant investor groups.
35%
Connection Rate
Strong engagement from targeted investors, showing clear alignment with ToBe’s mission and offering.
35%
Response Rate (from the connections)
High-quality conversations with investors who expressed genuine interest in the opportunity.
40%
Conversion To Opportunities
Nearly half of those engaged turned into serious conversations.
Bullet Icon
225
warm investor leads generated
A pipeline that led directly to a successful raise.
Despite a difficult fundraising environment, ToBe raised what they needed, and Infinite was a key part of making that happen.
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