SuperFruiter + Infinite

155 Investor Leadsin 4 Months:How Infinite Helped Superfruiter Break Into the Agri-Food Investment Scene!

4.73%

Lead Rate

$34

Cost per Lead

Overview:

Superfruiter is redefining the future of melons. Backed by a patented gene discovered by Dr. Kobi Tadmor of the Volcani Institute, Superfruiter melons are bred using traditional (non-GMO) techniques to deliver small-sized, high-yield, seed-regulated fruits with up to 60% greater yield and strong fertility performance. The Superfruiter gene allows full control over fruit size (70–600g), fruit count per plant, and seed production, ushering in a new era of precision melon farming.

To support its growth and move toward commercialization, Superfruiter partnered with Infinite to:

Translate deep agri-scientific innovation into a clear investment story.

Reach AgTech and food-focused investors globally.

Build an investor pipeline that turns real traction into committed funding.

That’s where Infinite stepped in.

The Challenge

Superfruiter had world-class science and clear market potential, but it faced a familiar problem: most investors weren’t sure how to evaluate a melon innovation. With strong early genetics and growing commercial interest, the company needed capital fast to move into its next growth phase. They didn’t need hundreds of unqualified leads; they needed focused conversations with the right investors, right now!

CyVers faced several roadblocks:

Investor awareness gap - Many investors had little exposure to fruit genetics or agricultural biotech.

Complex value story - The science was strong, but hard to explain in a 30-second pitch.

Speed to engage - Superfruiter needed investor conversations to happen fast while momentum and relevance were high.

The Solution

Infinite crafted a 4-month high-intensity campaign focused on fast engagement and high-conversion outreach.

Our approach included:

Targeted Investor Outreach: Focused on angels, family offices, and niche funds in AgTech, food innovation, and sustainable agriculture.

Simplified, Strategic Messaging: We translated Superfruiter’s complex science into compelling, investor-facing language.

Multi-Platform Execution: Executed LinkedIn and email outreach in parallel to maintain momentum and reach across global time zones.

Qualified Investor Introductions: Only warm, highly relevant investors were introduced to the Superfruiter team.

“Superfruiter is a bold idea, but not everyone understands just how big of a market shift we’re creating. Infinite helped us tell that story to the right people. Within weeks, we were speaking with investors who understood the science, and the opportunity. Their work was so effective, we’ve since engaged them to support 4 more startups across our portfolio.”

Ohad Zuckerman, Managing Partner at COPIA Fund