Lead Gen Case Study for IT & Cybersecurity Company, Yazamco Pro + Infinite

How Infinite Delivered 160 Qualified Meetings and30 Dealsin Pipeline for an IT & Cybersecurity Company

2.43%
Lead Rate
$121
Cost per Lead

Overview:

Yazamco Pro is a trusted Managed Service Provider (MSP) with over 18 years of experience delivering IT and cybersecurity solutions to small and medium-sized businesses. From Microsoft products and cloud infrastructure to disaster recovery and endpoint protection, Yazamco Pro equips companies with the tools and protection they need to stay ahead in a digital-first world.

While Yazamco Pro had a strong foundation and loyal client base, they wanted to scale their growth and tap into new markets across SMB and enterprise segments. To achieve that, they needed a strategy that would:

Connect with key decision-makers in competitive IT and cybersecurity sectors.

Spark qualified conversations with high-potential prospects.

Build a consistent pipeline of warm leads that turn into real customers.

That’s where Infinite stepped in.

The Challenge

Yazamco Pro had the expertise, but like many MSPs, they faced key challenges in scaling:

CyVers faced several roadblocks:

Reaching qualified decision-makers - IT buyers are bombarded with offers, and cutting through the noise required a targeted strategy.
Turning outreach into real meetings - Generic cold outreach wasn’t getting results. They needed conversations with real potential.
Consistent pipeline growth - Without a reliable lead generation engine, their business growth was limited.

The Solution

Infinite launched a tailored, multi-channel outreach campaign focused on building a steady flow of qualified meetings with high-intent prospects in need of IT and cybersecurity support.

The impact was immediate. Within days, the leads started flowing in, fueling valuable conversations and opening doors to high-value opportunities. The campaign gained traction fast, delivering high-quality meetings and building a pipeline of deals worth pursuing.

Our strategy included:

  •     Targeted Prospecting: We identified and engaged decision-makers in SMBs and enterprises who were actively looking for managed IT or cybersecurity services.
  •      High-Impact Messaging: We created personalized outreach that positioned Yazamco Pro as a trusted technology partner for long-term success.
  •     Multi-Channel Engagement: We used LinkedIn and email outreach to spark interest, build credibility, and book meetings.
  •      Lead Qualification: We delivered only qualified meetings, allowing Yazamco Pro’s team to focus on converting conversations into long-term clients.
“We’ve worked with other agencies before, but none came close to Infinite. They helped us break through one of the most competitive industries and actually generate real customers, not just meetings. We’ve had more progress in one year with Infinite than in several years before.”
Eyal Shimoni, CEO

Results & Impact

From meetings to real customers: 160 meetings and 30 deals in the pipeline for an IT & Cybersecurity company in a year
6,570
prospects reached
Expanded Yazamco Pro’s reach into key markets.
28%
Connection Rate
Engaged decision-makers and building industry relationships.
33%
Response Rate (from the connections)
Initiated conversations with companies that showed strong interest.
15%
Conversion to Deals
Turned a significant portion of meetings into business opportunities.
Bullet Icon
160
qualified meetings booked
Created a scalable pipeline of ready-to-buy prospects.
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